Although the world only gets to know about Amazon’s successes, there have been quite a few failures like Fire Phone whose history has been explored in detail. Each products frenetic launch, its genesis is very carefully researched by the author. The book goes into excruciating details into Amazon’s unparalleled success in the second decade of the 21st century driven by products like Alexa, AWS, Prime etc. But my key takeaway from this book is that Jeff Bezos has pioneered the culture of invention. Amazon has been a pioneer in an array of fields, AI, retail, e-commerce, Cloud Computing, a list of fields which is frankly too long to list here.
I promised myself that I won’t finish this book within a day and I embarrassingly broke that promise by a couple of hours. Stone also probes the evolution of Bezos himself-who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids.more In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once ho Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store.